Their passion for customer service is revealed in a true story that Ohayon is proud to tell. We always go the extra mile for customers.” “It’s always something special, and we are passionate about that. “When we deliver to a customer, we are part of a memorable event, like an engagement or a wedding,” Ohayon said.
He attaches emotional - not just monetary - value to each and every item that leaves the shop. He trains every employee personally on every aspect of the job. Although it started as a team consisting of just Ohayon and two others, Brilliance now employs 21 people with a number of additional contractors on permanent retainer.įor Ohayon, Brilliance is his “fourth child.” Their strategy has led to impressive growth. Who we sell to has changed, but the passion, the pride and what we do is the same as it was 30 years ago.” “We feel strongly about producing our jewelry with quality and love. “We make everything ourselves, right here in the U.S.,” Ohayon said. “I knew we should be doing this directly – that we needed to build a brand, tell people who and how special we are, and do everything directly with our clients.”īrilliance has been an independent B2C enterprise ever since - but their guiding principles never changed. “The store got all of the credit even though it was our people doing the work on everything from A to Z,” Ohayon said. From planning to design to selection to assembly, Brilliance did all of the creative and physical work - only to have the jewelry store sell it as if it were their own. The eureka moment came 12 or 13 years ago when the team created a $100,000 dollar bracelet for a congressman. Ohayon and his team started by crafting, creating and selling custom jewelry to jewelry stores, which then sold his pieces to customers at a markup. “We really work with customers to give them the best value and a fully transparent buying process.”Īlthough the modern incarnation of Brilliance is just nine years old, the company has been in the jewelry business for three decades. “People think that jewelry stores are not trustworthy,” said Jonathon Ohayon, COO at Brilliance. Brilliance counters common industry stereotypes by working to forge bonds with their buyers. But a closer look reveals genuine passion and a customer-centric mentality that is rare among online diamond merchants that operate behind the anonymity of a website.Īlong with custom-designed jewelry and conflict-free stones, Brilliance works with every customer to provide support, guidance and education throughout the purchasing process. It was a labor of love.Īt first glance, Florida-based Brilliance is just another high-end online jeweler. It was - like everything designed and created by Brilliance - more than a piece of jewelry. It was hand crafted by their own people in their own shop. When Jennifer Hudson arrived at the Power of Women awards show wearing a Samsung Galaxy Gear Watch that had been encrusted with diamonds by Brilliance jewelers, she probably gave little thought to the saga behind the sparkle.įor Hudson it was just a watch, but like every piece of jewelry sold by Brilliance, the watch that the “Empire” actress wore that night had a story.
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